Everyday, there are billions of searches performed on the Internet. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are powerful channels to attract and convert new customers, and needs to be a core component of any marketer’s online marketing strategy. Search engine marketing has become a science of its own, evolving far beyond rankings in the major search engines. To be effective, search marketing requires a multi-faceted approach.
We take a holistic approach to search engine marketing. First, we begin with an evaluation of your business and marketing goals and we look at what your competition is doing. Based on the marketing landscape, we develop a search marketing strategy that is aligned with your goals. From PPC and paid inclusion programs to feed management, our tools automate labor intensive processes such as managing keyword bids across multiple engines and tracking your metrics from impression to click to conversion. Once your campaign is executed, our dedicated account management team continues to optimize and maximize your campaign. You’ll see exactly what’s working and what is not with our robust reporting and analytics solutions
- Organic Search Engine Optimization (SEO)
- Pay Per Click Management
- Social Media Marketing
- Conversion Rate Optimization
- Campaign Analytics