By identifying opportunities and developing effective strategies, we enable our clients to communicate effectively with their target audiences and achieve maximum online exposure.
By identifying opportunities and developing effective strategies, we enable our clients to communicate effectively with their target audiences and achieve maximum online exposure.
The technology within an organization should support its business strategy, not be an obstacle for it. We always focus first on the strategic business needs of our clients to determine the required technology necessary to support those goals. We help you make smart, informed decisions that will accommodate the unique technological needs of your business, all while saving you money and increasing your productivity. Together we help our clients align their activities and IT priorities in a way that makes technology the real competitive advantage.
Our recommendations are derived from a thorough analysis of your target audience, your competitive landscape and the latest market research. We begin with an interview, which enables us to ascertain your goals and objectives while also evaluating your ROI expectations.
Once we have a solid understanding of your short-term and long-term goals and objectives, we initiate an evaluation consisting of usability studies, an exploration of your target audience’s online behavior, and a competitive analysis. Based on the results of the evaluation and your marketing requirements, colddata will develop effective strategies that include high level and specific tactical solutions.
In today highly competitive world digital solutions become more and more sophisticated. Design is no longer a process of creating a couple of Photoshop comps. In order to engage and deliver your message to the target audience, the platforms need to be usable, accessible and provide interaction pleasure to the user.
We specialize in:
At colddata, we don’t just write software, we build quality solutions to solve your business challenges. The majority of core team has been with us over a decade now and helped to shape a very efficient and knowledgable development group being able to tackle various aspects of modern software development. We are highly flexible to meet the needs of various customers – from startups and SMBs to Fortune 500 companies.
Everyday, there are billions of searches performed on the Internet. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are powerful channels to attract and convert new customers, and needs to be a core component of any marketer’s online marketing strategy. Search engine marketing has become a science of its own, evolving far beyond rankings in the major search engines. To be effective, search marketing requires a multi-faceted approach.
We take a holistic approach to search engine marketing. First, we begin with an evaluation of your business and marketing goals and we look at what your competition is doing. Based on the marketing landscape, we develop a search marketing strategy that is aligned with your goals. From PPC and paid inclusion programs to feed management, our tools automate labor intensive processes such as managing keyword bids across multiple engines and tracking your metrics from impression to click to conversion. Once your campaign is executed, our dedicated account management team continues to optimize and maximize your campaign. You’ll see exactly what’s working and what is not with our robust reporting and analytics solutions
The advantage of online marketing is that you are able to monitor your rate of success in real time rather than waiting for months for your offline marketing results. colddata will collaborate with you on developing the appropriate level of tracking and reporting to best meet your needs. Your expected results from launching your online initiatives determine the level of tracking and reporting required. Based on your needs, a dashboard report can be created which combines your various campaign and site information in one view. A more detailed and historical report, which demonstrates the progress of your site over a period of time, can also be created. Our traffic report can be as simple as presenting just visitor information or as detailed as following each click of the visitor’s path through a site or a group of sites.
By monitoring your reports over time, you will be able to measure the level of success you have achieved from your online initiative against your specific goal. The collected traffic and clickthrough data will allow you to further enhance your marketing campaign and plan your next phase.
Our hosting solutions offer you the ability to completely outsource your enterprise application environment with confidence. Our suite of services offers a comprehensive IT management solution under which we assume complete responsibility for identification, validation, diagnosis and remediation of all performance issues within your application infrastructure.
These services extend and augment your existing corporate IT capabilities in a discrete fashion that mitigates the need for additional support personnel. Through the use of our hosting services, you can improve operational performance while reducing overall total cost of ownership.
We offer many types of IT support services available in a variety of support packages addressing your unique needs with customizable service options. ColdData can be your single point of contact for technical support for your multivendor environment and our team of skilled engineers can assist all of your IT support needs, including: